Socialite Mocktails & Mixers
Sneak peek at early concepts of Senior Capstone Project
Socialite (Early Concepts) showcases the initial creative exploration for my senior capstone project. This phase focused on developing the foundation of the brand through early concepting, mood boards, naming, and visual experimentation to establish the tone and personality of the product.
Through researching trends, exploring color palettes, and testing typography and packaging directions, these early concepts helped shape the overall identity and positioning of the brand. This stage of the project highlights my strengths in concept development, creative strategy, mood boarding, and translating early ideas into visual directions that guide the final design.
